Areté Sleep Health
AreteSleep.com
Areté is a leading provider of integrated, high quality sleep medicine and total patient care. Areté Sleep Health Centers performs a painless sleep study that examines the quality of sleep and provides necessary information for physicians to accurately diagnose and treat sleep disorders.
Strategic Objective
Areté developed a new brand strategy, tone, and position that needed to be mirrored by its corporate website. Areté partnered with ThoughtLava to bring those new brand concepts to their website. One of the key concepts in Areté's brand position was communicating the company's desire to bring help to those affected by sleep disorders. As such, the website was developed as a 'helping' tool, providing visitors with pieces of functionality that would allow them to self-evaluate their sleeping condition. The introduction of Areté's new brand promised to bring a new group of website visitors, as a result a new system for lead generation and capture was also a key component in the successful development of this new website.
 |
Site Highlights
Click on a site feature (in the image to the left) to learn more about it.
Personification of Brand
The Areté website was thoughtfully designed to develop a sense of personal connection between the website and its visitors. Throughout the site, relevant content and images are utilized to communicate the caring and helping nature of Areté.
Functional Utility
The 'Personal Sleep Evaluation' is an interactive tool that provides visitors with an analysis of their sleep patterns.
|
Business Drivers
Business drivers are those things your organization can impact to increase revenue.
Learn more about Business Drivers
- increase the number of website visitors
- extend new brand to website
- provide health utility to visitors
|
|
