Motion Lingo
Product Launch and eCommerce
Motionlingo has created a new, unique device for fitness, called the ADEO. The ADEO Fitness Companion tracks your workout progress via GPS location. It then gives you periodic verbal progress updates through your earphones. Based on GPS data and an internal clock, the device computes total distance traveled, peak, current, and average speeds, elevation, elapsed time, current time, calories burned, as well as several other progress variables.
Strategic Objective
Introduce a new fitness product and create an online application for defining personal fitness goals and tracking performance with the objective of increasing community and qualified prospects for the device.
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Training Application
We created a training application based on weeks remaining until a specified event.
Click on a site feature (in the image to the left) to learn more about it. 
Activity Planning
The user establishes weekly goals which are compared to actual performance. Each week, the user receives email notifications indicating whether they are on track or not. This keeps the brand in front of ADEO prospects on a weekly basis.
Activity Journal
The activity journal was created to monitor all types of fitness activity. It encourages frequent interaction with Motionlingo and increased opportunity to communicate the benefits of the ADEO.
Track Shoe Wear
We created an application to monitor shoe wear based on actual mileage as recorded in the journal. This gives Motionlingo the opportunity to provide periodic email notifications containing tangible value to runners. |
Business Drivers
Business drivers are those things your organization can impact to increase revenue.
Learn more about Business Drivers
- Increase Unit Sales
- Increase Add-On Sales
- increase community
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