Real Estate Router
RealEstateRouter.com
Real Estate Router provides potential home buyers with an interactive, engaging online home search tool. The functionality of RealEstateRouter.com allows shoppers to intelligently search for homes that match their specific purchase criteria and then create a set of optimized driving directions to view each of those homes. RealEstateRouter.com also provides a special set of functionality for showcasing the dates and times of open houses. As a result, home buyers can easily plan an 'open house' tour for their selected area, home criteria, and dates/time. Additionally, RealEstateRouter.com is a valuable tool for real estate professionals who are able to manage their listings, schedule open houses, and view detailed activity reports online.
With no existing website, the RealEstateRouter.com project was a full-cycle partnership; with Real Estate Router choosing ThoughtLava to bring their concepts and strategies to the Internet.
Strategic Objective
Create a website that provides home buyers with a powerful, self-service research tool for finding, mapping, and visiting properties that meet their needs. In addition provide real estate professionals with the ability to maximize the potential of their listings by managing and showcasing open properties; generating traffic and highly qualified leads.
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Site Highlights
Click on a site feature (in the image to the left) to learn more about it.
Attribute Based Search
We created an attribute based search to help visitors selectively narrow their home choices based on a variety of housing characteristics (e.g. number of bedrooms, square footage, etc). A flexible implementation allows visitors to continually and quickly modify their search criteria; dynamically updating their results sets as they make changes.
Personalization
We allow visitors to personalize their experience on RealEstateRouter.com by saving searches, identifying homes as favorites, and saving various home routes. This ability encourages interaction with the website, repeat visits, and continually developing user profiles.
Interaction
We have developed an interactive experience for home shoppers, building relationships between their needs and home listings. With that information, RealEstateRouter.com provides visitors with the ability to create highly customized home tours. Developing an intuitive, valuable interaction with the users of RealEstateRouter.com surfaces a powerful and unique self-service tool. |
Business Drivers
Business drivers are those things your organization can impact to increase revenue.
Learn more about Business Drivers
- Number of Realtor Subscribers
- Number of Home Buying Subscribers
- Number of Home Listings
- Number of Open House Routes
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