Digital Whammy

RateOurBand.com

visit RateOurBand.com

The objective of Digital Whammy's RateOurBand.com is to collect fresh new music from emerging artists. They have an active global community - attracting music fans, seeking access to diverse, unfiltered music. They provide artists immediate feedback - the site has become a laboratory for testing and improving their music.

Contrary to the traditional model, Digital Whammy enables artists to publish their music directly to the music fan, bypassing the subjective opinion of the record labels. The collective opinion of RateOurBand.com fans operates as the filter. The site is designed to take on the brand of corporate sponsors.

Strategic Objective
Create a site to accommodate the community vision that could be readily adapted to a variety of corporate sponsors or to an advertising model.

Site Highlights Click on a site feature (in the image to the left) to learn more about it. Attribute Based Search We created an attribute based search to help visitors locate music by genre and geography. This helped create a tighter sense of community. Flexible Online Music We created an application that allows each artist to determine the use of their music (download, stream or both). It also gives fans the ability to add the song to their playlist. Making each return visit more rewarding. Online Voting We created a voting application that encourages interaction between fan and artist. It also creates addictive behavior, increasing the number of pages per session. This provides a great opportunity for advertisers and sponsors.

Business Drivers
Business drivers are those things your organization can impact to increase revenue. Learn more about Business Drivers

1. Increase the Number of Bands
2. Increase the Number of Songs per Band
3. Increase Advertising Inventory per Day
   (increased visitors per day and page views per session)
4. Increase the Number of Corporate Sponsors