Redcat Motors
RedcatMotors.com
Redcat Motors was established in early 2003 as an importer of off-road products manufactured in China. Today, Redcat has become the premier choice for value priced off road products throughout the United States. With over 500 dealers nationwide and new dealerships being approved each day, Redcat's growth has been dramatic.
Strategic Objective
Use the Web to communicate quality and sophistication, not typically associated with "Made In China", and increase the capture of qualified end-user leads and referrals to dealerships, while recognizing four distinct usage profiles for their off-road products and addressing each with relevant information and recommendations.
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Site Highlights
Click on a site feature (in the image to the left) to learn more about it.
Value For Information
We have found presenting content with value to the visitor to be an excellent lead capture method.
User Audiences
We identified four usage profiles: Utility, Hunting, Discovery and Family Recreation. Once a a profile is selected, the page adapts to speak in terms relevant to their profile. When they return to RedcatMotors.com, the site continues to speak to them in this fashion, making the site appear to be paying attention.
Automated Dealer Locator
We have an application that with a high degree of accuracy, presents the closest dealers to the visitor automatically. This removes a step in the process (no need to enter a zip code) and increases traffic to dealerships. It also makes Redcat appear to be more connected to the visitor's geographical location. |
Business Drivers
Business drivers are those things your organization can impact to increase revenue.
Learn more about Business Drivers
- number of dealers over monthly revenue target
- number of dealer logins
- number of end-user email addresses
- average order size
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