About Us

Our core team has 40+ combined years of Web experience with companies ranging from start-up to Fortune 100. Our team has held management and executive marketing, ecommerce and IT positions at Sprint (S), General Electric (GE), Bandag (BDG) and Insight (NSIT). We have worked together for the last six years.

ThoughtLava has developed and refined a Web development methodology with three core principles: 1. be measurable, 2. be relevant, and 3. be authentic. Measurability provides opportunities to create with purpose and accountability (For a more in depth explanation of measurability, we encourage you to visit the ThoughtLava website and read our blog "Being Measurable"). Relevance forces us to continually adapt to the needs of our audience. Authenticity requires what is said to be supported, with consistency, by everything that is done (For a more in depth explanation of authenticity, we encourage you to visit the ThoughtLava website and read our blog "Being Authentic").

• Website Analytics - analysis of actual visitor behavior is the best approach for improving website performance.
• User Levels and Customer Lifecycle - using Web technology/Web Programming to not only recognize visitors, but to adjust content to their level of familiarity based on past/current interaction - this is done to increase relevance, and therefore, website performance (transactions/ conversions).
• Authenticity - Ensuring that the website communicates the brand both explicitly (what it says) and implicitly (how is says it and what it does).

• Website Design accommodates different audience types and/or roles (decision maker, evaluator, influencer)
• User Experience Design Methodology
  • Website Design Dynamically Adjusts to User Interaction upon achievement of User Level milestones (Anonymous User to Loyal Customer)
  • Anonymous User Identification allows Site Design to adjust for optimal relevance to a first-time visitor
• Methodology reflects usability, interface design and user interaction experience
• Flash Animation
• Flash Intro
• Flash Presentation
• Flash Tutorials
• Flash Icons and Buttons

• HTML, DHTML, CSS, Javascript, Flash (RIA)
• ASP, ASP.NET, PHP, MySQL, MSSQL, ODBC, COM/DCOM
• Web Services (SOAP & other XML based formats), System Architecture and Design
• Web 2.0 Centric, 3-Tier Application Design, Cross-Browser Compliancy, SEO Friendly